Zapier connects 8,000+ apps and has automated over 81 billion tasks for 3 million users — 69% of the Fortune 1000 included. These are the 30 integrations that matter most, split between business operations and software development.
Business Operations
1. Google Sheets
The most popular Zapier integration overall. Serves as the universal data layer — form submissions, CRM entries, payment records, and survey responses all flow into Sheets automatically. Every second app on Zapier has a Google Sheets connection.
Common Zaps: Log form responses to rows, sync CRM contacts, aggregate metrics dashboards, track orders.
2. Slack
Real-time team notifications triggered by anything — new leads, failed deploys, completed payments, support tickets. Slack is both a trigger and an action: messages in specific channels can kick off downstream workflows.
Common Zaps: Post new CRM deals to a sales channel, alert on-call when monitoring fires, notify teams on form submissions.
3. Gmail
Email remains the connective tissue of business. Zapier turns Gmail into an automation engine — keyword scanning, auto-replies, attachment routing, and email-to-task conversion.
Common Zaps: Save attachments to Google Drive, create tasks from starred emails, log client emails to CRM, auto-respond to inquiries.
4. HubSpot
The dominant CRM integration. Captures leads from forms, ads, and landing pages directly into the pipeline with tags and assigned follow-ups. Syncs pipeline updates across the entire tool stack.
Common Zaps: Create contacts from form submissions, sync deals to Google Sheets, trigger email sequences on stage changes, alert sales reps on new leads.
5. Salesforce
Enterprise CRM backbone. Zapier bridges Salesforce to the hundreds of tools that enterprises use alongside it — notifications on deal stage changes, lead routing, and cross-platform data sync.
Common Zaps: Update Salesforce records from form submissions, notify Slack on closed deals, sync contacts to email marketing platforms.
6. Mailchimp
Email marketing automation — audience segmentation, drip campaigns, and list management triggered by events across the stack. Pulls CRM data to dynamically segment lists.
Common Zaps: Add new contacts to audiences, trigger welcome sequences, sync e-commerce purchase data for targeted campaigns.
7. Google Calendar
Scheduling automation — event creation from form submissions, meeting reminders across channels, and calendar sync to prevent double-bookings.
Common Zaps: Create events from CRM deals, send Slack reminders before meetings, log meeting completions to spreadsheets.
8. Google Drive
File management automation — monitor folders for new uploads, generate templated documents, sync collaborative edits, and route files to the right teams.
Common Zaps: Save email attachments, organize uploads by client folder, notify teams on new shared documents.
9. Notion
All-in-one workspace that serves as a central hub. Zapier connects Notion databases to external triggers — new tasks from emails, updated records from CRM changes, content calendar automation.
Common Zaps: Create database items from form submissions, sync project tasks from other tools, update pages on external events.
10. Microsoft Teams
Slack’s enterprise counterpart. Same notification and alerting patterns, targeted at Microsoft 365 organizations. Channel posts triggered by CRM updates, project milestones, and support tickets.
Common Zaps: Post deal updates to sales channels, send meeting summaries, alert on system events.
11. Airtable
Flexible database that sits between spreadsheets and full databases. Zapier uses Airtable as both trigger and destination — records created from external events, workflows kicked off by record changes.
Common Zaps: Log payments from Stripe, create records from form submissions, trigger workflows on status field changes.
12. Stripe
Payment processing automation. Every charge, subscription change, and failed payment can trigger downstream actions — receipts, CRM updates, accounting entries, and customer notifications.
Common Zaps: Log payments to Google Sheets, create CRM contacts on first purchase, alert on failed charges, sync subscription data.
13. Shopify
E-commerce automation — order processing, inventory updates, customer communication, and fulfillment tracking. Connects the storefront to the entire back-office stack.
Common Zaps: Add customers to email lists, notify on new orders, update inventory spreadsheets, trigger fulfillment workflows.
14. QuickBooks Online
Accounting automation. Invoices, expenses, and payments sync from e-commerce, CRM, and payment platforms without manual data entry.
Common Zaps: Create invoices from CRM deals, log Stripe payments, sync customer records, automate expense categorization.
15. Zoom
Meeting lifecycle automation — scheduling, reminders, recording distribution, and follow-up actions. Post-meeting summaries routed to project management or CRM.
Common Zaps: Send calendar invites on booking, post recordings to Slack, create follow-up tasks after meetings, log attendance.
16. Typeform / Google Forms
Form submission is one of the most common Zapier triggers. Responses flow into CRMs, spreadsheets, email sequences, and project boards automatically.
Common Zaps: Add respondents to CRM, create project tasks from requests, trigger email sequences, log responses to Airtable.
17. Facebook Lead Ads
Captures leads from Facebook advertising directly into CRM, email marketing, and sales tools — no manual export. Premium integration but one of the highest-volume triggers on Zapier.
Common Zaps: Send leads to HubSpot, add to Mailchimp audiences, notify sales reps on Slack, log to Google Sheets.
18. ActiveCampaign
The most comprehensive email marketing integration on Zapier — 30+ triggers covering contacts, deals, automations, campaigns, and tags, plus 20+ actions. Targeted at businesses that need granular campaign control.
Common Zaps: Trigger automations from CRM events, sync contact tags across platforms, update deal stages from email engagement.
19. Zendesk
Customer support automation — ticket creation from multiple channels, escalation routing, SLA monitoring, and resolution notifications. Connects support to CRM and billing.
Common Zaps: Create tickets from form submissions, notify Slack on high-priority tickets, update CRM on resolution, trigger surveys after close.
20. Twilio
Programmable communications — SMS, WhatsApp, and voice triggered by business events. Confirmation texts on orders, appointment reminders, and two-factor verification flows.
Common Zaps: Send SMS on new orders, appointment reminders from calendar events, alert on-call via text, verify signups.
21. WordPress
Content publishing automation. Draft posts created from content calendars, auto-publish from approval workflows, and cross-post to social channels on publication.
Common Zaps: Create drafts from Airtable records, notify social tools on publish, log new posts to analytics, auto-share to Buffer.
22. Calendly
Scheduling tool that triggers workflows the moment someone books. New bookings create CRM contacts, calendar events, pre-meeting emails, and task assignments automatically.
Common Zaps: Add bookings to CRM, send confirmation emails, create prep tasks, notify assigned team members.
23. ChatGPT (OpenAI)
The most flexible AI integration on Zapier. Processes text in the middle of any workflow — summarize emails, draft responses, classify tickets, extract data from unstructured text, and generate content.
Common Zaps: Summarize form submissions, draft email replies, classify support tickets, generate social posts from blog content.
24. DocuSign
Contract and agreement automation. Signature requests triggered by deal stages, completed documents routed to storage and CRM, and status notifications throughout the signing process.
Common Zaps: Send contracts on deal close, update CRM when signed, archive completed docs to Drive, notify on status changes.
Software Development
25. GitHub
The developer automation hub. Repository events — new issues, pull requests, commits, releases — trigger notifications, project board updates, and cross-tool sync. Connects code activity to the rest of the organization.
Common Zaps: Create Jira tickets from issues, notify Slack on PRs, update project boards on merges, track releases in spreadsheets.
26. Jira
Engineering project management. Zapier connects Jira to non-Atlassian tools that engineering teams depend on — Slack notifications on ticket changes, GitHub issue sync, and cross-team visibility into sprint progress.
Common Zaps: Create issues from form submissions, notify Slack on status changes, sync with GitHub issues, update dashboards on sprint completion.
27. GitLab
Full DevOps platform integration — version control, CI/CD pipelines, and issue tracking connected to external tools. Pipeline failures trigger alerts, new issues sync to project management, and merge events update downstream systems.
Common Zaps: Alert on pipeline failures, create issues from support tickets, sync merge requests to project boards, notify on deployments.
28. Bitbucket
Atlassian’s code repository, tightly connected to Jira. Zapier extends Bitbucket events to non-Atlassian tools — PR notifications to Slack, commit-triggered documentation updates, and cross-platform issue sync.
Common Zaps: Notify on new PRs, create tasks from commits, sync repository events to project boards, alert on branch changes.
29. PagerDuty
Incident management automation. Alerts from monitoring tools create PagerDuty incidents, escalation policies trigger notifications across channels, and resolution updates flow back to status pages and communication tools.
Common Zaps: Create incidents from monitoring alerts, notify Slack on escalation, update status pages on resolution, log incidents to spreadsheets.
30. Sentry
Error monitoring connected to the development workflow. New errors and issue state changes trigger notifications, task creation, and cross-referencing with deployment events.
Common Zaps: Create Jira tickets from new errors, alert Slack on regressions, log error trends to spreadsheets, notify on resolved issues.
The Pattern
The most popular integrations share a common trait: they sit at workflow boundaries. CRM to email. Code to project board. Payment to accounting. Form to pipeline. Zapier’s value is eliminating the manual transfer between systems — the copy-paste, the “don’t forget to update the spreadsheet,” the notification someone never sent.
For businesses, the highest-value automations connect lead capture to CRM to email marketing — the revenue pipeline. For development teams, it’s connecting code repositories to project management to communication — the delivery pipeline.
The 30 integrations above cover both pipelines end to end.
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